On May 29, 2025, the Best Brands Awards 2025 Gala will be held at the Ujazdowski Castle in Warsaw, where the "Oscars of Marketing" will be presented to the strongest brands on the Polish market.

Best Brands Awards is an independent, international marketing award, based on the comprehensive NIQ survey, conducted by one of the global leaders in data analytics. It was initiated over 20 years ago in Munich by Serviceplan Group, and today it recognizes the strongest brands in countries such as Italy, Belgium, and Poland. In all of these countries, Best Brands is a ranking based on research and a prestigious Gala, which has become one of the most significant business events.

The awards will be presented in six categories: Best Brand Overall, Best Polish Brand, Best Entertainment Brand, Best Services Brand, Best Gen Z Food & Beverages Brand, and Best E-commerce Fashion Brand.

More information about the study and the ranking can be found on the website www.bestbrandspoland.pl